3 Ads

Print ad: Heinz Ketchup

• Fresh sliced tomatoes make up the original ketchup bottle
• Tomatoes, packaging, and graphics are integrated
• The color red is part of Heinz
• Typography is friendly, sans serif bold













TV ad: Old Spice

• Desaturation - hipster feel - targets young people
• Explores stereotypical mom-son relationship, uses it in a humorous way
• For straight guys (guy likes girl in ad)
• Old Spice is trying to target younger consumers (high school or college males)








Outdoor ad: Santa Fe

• Clever placement near IKEA
• Uses IKEA to promote
• Everything is to the left so we see IKEA and the car from that angle
• Type says "Load that furniture in here"
• Targeting IKEA shoppers