Stereotypes

I think we see racists ads way too much. I don't understand why companies insist on using them—ethics aside; all of the stereotyping is tired, it's not funny or clever. In a recent interview with The Breakfast Club, Kanye West made some strong points about racism and exclusion in our society. West stated "The first thing we gotta do to stop racism is stop focusing on racism. And I understand that there's somebody going to work right now that has a white boss that's talking down to them because they black and I'm not trying to deny that. But I'm saying we understand that people is different races—saying white-skinned versus dark-skinned, It just slows down the conversation." Kanye also explained how we all know that older white men in power right now are most likely racist, BUT they're on their way out; it is up to the new generation to erase the racial boundaries. Advertisers do have an ethical responsibility, but I don't think it matters if they don't abide by it because the power is shifting from companies to consumers. Tyler the Creator's Mountain Dew commercial and Doritos "Add a little Mexican" commercials aren't even creative nor funny as they were intended to be. I think racial stereotyping in advertisement is on its way out, it says more about the advertisers and companies than it does about the racial stereotypes that they portray anyway.