Wednesday, March 18, 2015

Consumer Behavior: Nike launches the Hypervenom boot

Nike launched the Hypervenom in 2014 and dropped the CTR360 boot concurrently. The Hypervenom was designed for "a new breed of attack"; it features new lightweight material that allows for more ball control—something that was lacking in the Mercurial Vapor as the ball often skid off the material when trying to control a pass. It was a successful launch because it was a similar version to the Vapor, which was Nike's best selling boot. The CTR360 was also a great boot for passing, control, and firing long range rockets at goal but not enough professional players wore it. The speed of play gets faster year after year so it makes sense for Nike to launch another speed boot. I've worn this boot, and it is super comfortable and lightweight.

Really cool ad for the boot 





Neymar is the face of the boot.

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