Gender Stereotyping

Gender stereotyping is present in most ads; what a guy or girl should be. The truth is, not all women are housewives and not all men are masculine heterosexuals. In an analysis of gender in advertising by author and University of North Texas professor Steve Craig, Craig found that women are typically presented as “rewards” for men; the Gucci ad we saw in class is the perfect example of this—if you buy the cologne, you'll get the girl. Here's another one: