I think that giving control to students to create an ad campaign for an important organization is very cool to say the least; this is something Connect4Climated did with their iChange competition. The commercial is very clever, funny, and simple to understand.
https://youtu.be/8NtVC5qcVAU
The Guardian posted their Top 10 climate change campaigns in which this iChange campaign was featured.
http://www.theguardian.com/global-development-professionals-network/2013/nov/15/top-10-climate-change-campaigns
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